By Inside Your Peptides revised 2026-09-17 · 3 minute read
This guide is about marketing services to qualified research businesses. It is not about promoting materials for personal use.
Explain one service at a time
Choose the job your message covers: supply, label artwork, order handling or a separately agreed website project. Say what the business buyer should ask about next.
For example, a label-service page can explain the artwork approval process. A document page can explain how to request available records. Neither needs a promise about the buyer's health or the material's clinical suitability.
Check the whole message
The FTC says factual advertising claims need evidence before publication. Read the policy. It also reviews what words, pictures and context communicate together. Read the advertising overview.
- Is the research-business audience clear?
- What exact service or fact are you describing?
- Which current evidence supports it?
- Could a photo, badge or customer quote imply a health result?
- Does the linked page stay within the same purpose?
- Who approves and updates the final copy?
Do not add a testimonial to make a claim you cannot support yourself. Review the page reached after the click, not just the advertisement.
Do not use a disclaimer to undo the message
A research-use statement does not erase human-use claims elsewhere on a page. In one published FDA warning letter, the agency identified evidence of human intended use despite research-use disclaimers. That example is not a finding about this site or a featured business.
FDA's research-use guidance for diagnostic products has a specific scope. It is not a general exemption for other materials. Leave treatment stories, use instructions and before-and-after implications out of this service-marketing lane.
Make the business connection clear
When a recommendation has a relevant commercial connection, explain it where the reader sees the recommendation. Do not call your own promotion an independent review. Read the FTC endorsement guidance.
Use this starting template
For qualified research businesses reviewing [service]. Tell us which tasks you need handled. Ask for written responsibilities, available documents and the approval process before proceeding. Next step: review the service introduction and apply through the current access route. Access and service details remain subject to review and agreement. Before publishing, check: - The service description matches what can be offered. - Factual claims have current supporting evidence. - Images do not imply health results or approvals. - Relevant commercial connections are clearly disclosed. - The linked page stays within the research-business audience.
Research-use only [RUO]: not for human consumption or clinical use. Sterility is not tested. This is a copy-review checklist, not legal advice or a compliance guarantee.
Open the free business-service copy template and review checklist · More business guides
Sources and scope
Source links checked 2026-09-17. A source check is not confirmation of every underlying claim.
- FTC advertising substantiation policy — Factual advertising claims need evidence before publication. The checklists here are our own suggestions.
- FTC advertising guidance for small businesses — Words, images and context can all create advertising claims. These worksheets are our own planning tools.
- FTC endorsement guidance — Relevant commercial connections should be clearly disclosed. This source does not establish the relationship between these businesses.
- FDA warning-letter example concerning intended-use claims — A specific warning letter about human-use claims despite research-use disclaimers, not a finding about Inside Your Peptides or Scale.
- FDA RUO and IUO guidance for in vitro diagnostic products — This guidance covers in vitro diagnostic products. It is not a general exemption for other materials.
- Scale Peptides public service introduction — Scale's current business-service application route, not a guarantee of access or an independent endorsement.